:Select media outlets, TACTICS

during the month of February ,July, Beesline will launch 2 giveaway on February 1, 2021 and July 5, 2021 on the social media (the same 2 giveaways on Facebook and Instagram), at 10:00am and 12:00pm respectively. these 2 giveaways the people will share this giveaway on its story on Facebook or Instagram and tag the largest possible number of friends. these 2 giveaways will end in 30 of each month, the Beesline company will win three peoples( which they mention the largest number of people) , the 3 winner will get products from beesline worth 400 thousand , to make their skin beautiful , of course, everyone depends on their skin type.

On the occasion of Mother’s day, that is, on March 21, 2021, beesline will post on its official account on Instagram, and on its website on Google, That every mother will get 50% discounts on what they buy from beesline products. Beesline confirms that this offer is for 1 day only, that is means it will be start on March 21, 2021 at 12:00am, and it will be end on March 21 ,2021 at 11:59 Pm

Beesline Gives its products, to the most influencers and bloggers on the social media ,in July 4, 2021 and August 10,2021 , to try it and tell their feedback the next day on Instagram , with the hashtag of # Beeslineskincare, and every influencer or blogger lands a special code, so the people when you want to buy Beesline products they use the code of their favorite blogger or influencer, by doing this these people will get 20% discounts on what they buy from Beesline Products

promote the beesline website to appear among the first search results in Google search when people in Lebanon use the keywords: skin, care, natural, beauty, and related terms during the four months( February, July, August and September) , and On the beesline website on Google( http://www.beesline.com), beesline offer on the 4 months free delivery for the products that you selected from the website, and a gift with every order.

Also, Beesline will post a video about daily skin routine on its Facebook and Instagram accounts( beesline official) , Every the first day of each month(February, July, August and September), at 10:00 am , there will be a new video about skin care with the use of beesline products.

on the TV, on 1 August and 1 September, Beesline will publish its advertisements on specific channels ( al jadeed, MTV Lebanon, and Lbc international ) , between 6:00pm and 10:pm, during Monday till Friday of each week, because at this time there are Turkish series on these channels, the women adults watch and love this series, so the publish of beesline advertising on tv especially on this time and these channels will meet the campaign’s objective.

women magazines: Beesline will publish advertising about ” beesline on “LAHA magazine” in the first edition in February 1, 2021, in the second page, with the experience of Handa Artchil after she uses beesline products. . Handa will encourage Lebanese adults women to buy this products for its positives effects on skin , and she will also add that beesline company will donate 5% of its sales to cancer patients

During January , April and May months we will choose 1 important product from beesline for every month, then we will post a same story everyday on Instagram and facebook on the first day of each month about the product that we choose to make women know more about these products and if they are an appropriate product for her skin. Then IN the end of every month we put the story that we post on a highlight in the Instagram with the name of January Beesline product, April beesline product and May beesline product.

on 1 October at 10:00 am Beesline post on its official account on Instagram, that on the occasion of world breast Cancer day , the company in the end of October will provides 45% of its sales on the month to the Breast Cancer Center.

October 1

Sep 1

Aug 10

Aug 1

July 5

July 4

July 1

May 1

April 1

March 21

Feb 1

January 1

Medium

_{at 10:00 am Beesline post on its official account on Instagram, that on the occasion of world breast Cancer day , the company in the end of October will provides 45% of its sales on the month to the Breast Cancer Center.}

_{At 10:00 am beesline post a video about daily skin routin}

_{Beesline gives different product than (product on July 4) to influencers on Insta}

_{At 10:00 am beesline post a video about daily skin routine}

_{At 12:00pm ,beesline launch a giveaway}

_{Beesline gives its product to the most influencers on Instagram}

_{At 10:00 am beesline post a video about daily skin routine}

_{we will post a story about other product than April ,every day at 10:00 am, then in the end of month, we put the story that we post on a highlight in the Instagram with the name of May Beesline product,}

_{we will post a story about other product than January ,every day at 10:00 am, then in the end of month, we put the story that we post on a highlight in the Instagram with the name of April Beesline product,}

_{At 12:00 am beesline Official account post a story, that every mother will get 50% discounts on all beesline products}

_{At 10:00 am , beesline launch a giveaway}

_{At 10:00 am beesline post a video about daily skin routine}

_{we will post a story about 1 product every day at 10:00 am, then in the end of month, we we put the story that we post on a highlight in the Instagram with the name of January Beesline product,}

Instagram

_{same video on Instagram and on the same time}

_{Same giveaway to the giveaway on Instagram}

_{same video on Instagram and on the same time}

_{we will post the same story of Instagram, at 10:00 am,}

_{Same giveaway to the giveaway on Instagram}

_{same video on Insta and on the same time}

_{we will post the same story of Instagram, at 10:00 am,}

Facebook

_{publishing a advertising on( Al jaded, MTV Lebanon and LBC) between} _{6:00pm and 10:pm}

_{publishing a advertising on( Al jaded,Mtv Lebanon, LBC) between} _{6:00pm and 10:pm}

_{At 12:00 am , Beesline post on its cover page of its website, on} _{Big and bold font, that}
_{50% discounts for every mother on all Beesline products}

Google

_{Beesline will publish advertising about its products on “LAHA magazine” in the second page}

Women magazine

January 1, 2021 0

December 30, 2020 0

:Strategy

Summary

in order to meet Beesline’s media objectives, the following mediums were selected to ensure that the advertising messages would be delivered to the target. The mediums that were chosen include TV, Facebook, Google, Instagram and women magazines

:Timing strategy

As we know that Beesline products are products to take care of the skin, and the skin hurts the most on summer season as a result of harmful sun rays, so the months chosen to publish the advertising will be on July, August, September, and one month on the winter season to prepare the skin to the , summer so on February . On the occasion of mother’s day , and in order to encourage mothers to take care of their skin , March Month will also be chosen

Also the others months January, April, May, June, October and November will chosen, but the biggest focus will be on the 5 months above.

Skin care is not limited to a specific month of the year , but there are months in the year which the skin is frequently exposed to the harmful rays of the sun, and then the skin becomes dry and needs care. Confirmation of this, and according to the companies that produce skin care products that the percentage of sales during the summer season is higher compared to the percentage of sales during the winter.

:Geographic strategy

There are apecific place or cities that we will focus on it during this campaign, Because these cities contain large number of population and can reach more consumers for Beesline products and contain sea, that all the people prefer to go to sea in the summer season , and then the skin is frequently exposed to the harmful rays of the sun, and with this demand for skin care products is high

Beirut, Lebanon Saida, Lebanon Tyr ,Lebanon Jounieh, Lebanon Jbeil, Lebanony

Media Mix

through this chart, the Facebook, Google and Instagram together occupy the large portion of the media mix- (social media), about 70% out of 100%, that means that the social media platforms are the best way to reach large number of target audience( the adults spend their entire time on the social media, we mentioned that before), in less time and less money ,and the social media so placing advertisements here will be the best and appropriate option.( WE WILL TALK LATER ON DETAILS ABOUT THE PLAN ON THE SOCIAL MEDIA

the next large portion after the social media(” Google, Facebook, Instagram) is the Tv(12%). Despite the tremendous development that took place, through which social media occupied the largest part of adult life, TV preserved to some extent ,its place in the lives of these people because Tv news and informations are more trust than the social media . Also, Tv is a good vehicle that can use by Beesline to boost its advertisements and reach large number of target audience, so Beesline will publish its advertisements on specific channels ( al jadeed, MTV Lebanon, and Lbc international ) , between 6:00pm and 10:pm because at this time there are a , turkish series on these channels, the women adults watch and love this series, so the publish of beesline advertising on tv especially on this time will meet the campaign’s objective..

After TV, the next large portion in the media mix is the Women magazine(about 12%), the women adults also very interested of reading the magazine, because it contains all about beauty and about famous people, so placing advertising about skin beauty like Beesline products that was tried by famous women will be an excellent choice , and increase awareness of Beesline brand name,

:so The media Selection

Instagram
Facebook
Google
TV
Women magazine

December 29, 2020 0

:Target audience

the primary audience of beesline is the adults(18-49)specially the women . the previous results show that the- percentage of adult women that use beesline product was 55%, while the women that are smaller than 18 and greater than 49 was approximately 10%!!! so the secondary audience is women smaller than 18 and greater than 49, knowing that beesline uses segmentation, there is a specific products for each age group and each type of skin
Also, there isn’t specified income because, he is not recognizing on the people who have a great level of income or they are not. because beesline products are not expensive compared with others brand name.
Also, the studies show that the majority of adult women(40% of 55%) look for a healthy product for their skin and doesn’t have a negative effects, and at the same time are inexpensive

Media habits of the target audience

TV	55%
Radio	5%
Newspapers	6%
Facebook	78%
Instagram	85%
Google	80%
women magazines	50%

results of media habits of target audience

Media Selection

Instagram
Facebook
Tv
Women magazines

Beesline also target the kids with products that suit their skin

December 28, 2020 0

:Objective

we are preparing a campaign to be launched in january 2021 and will end by the end of December 2021 ( 1 year campaign). the main purpose of the campaign is to raise awareness to women about the positive effects of using Beesline products for skin, then increase the sales of these products

:Marketing objective

Create a national awareness about the campaign
increasing sales and profits by 10% in the end of December, by raising its market shares from 40% to 50%, so in order to achieve this goal, the company will focus on advertisements, that will publish on social media( Facebook, Instagram and Google ), TV and women magazines

Beesline company aims to make the people aware of its products, then call to action in indirect way to buy Beesline product, in order to make Beesline a known and a positive brand name, the number 1 in the field of skin products , and certainly to increase its sales

:Advertising objective

the objective of the campaign is to reach as many as possible of consumers of beesline products through various promotional advertising to make Beesline a known brand name as we mentioned. So, in order to reach large number of consumers ,beesline will introduce positive effects and real experiences of famous people through Advertisements and promotion so that, at the end of the campaign, the company gets an increase in sales of up to 10% or more

December 28, 2020 0

:SWOT Analysis of Beesline

Strengths

100%naural and 0% perspective or additives
3year Shelf life
Various product lines
Beneficial effects of the natural ingredients

Weaknesses

Low profile and weak marketing
not well known due to poor customer relationship
Still a weak brand, because there are competitors for Beesline in the Lebanese market for example AVENE, BIODERMA, LA ROCHE-POSAY.

Opportunities

High demand for cosmetics products in Lebanon
New innovation and products – give the opportunity to promote new lines of products
Brand – will have a short- term positive impact in which companies will want to compete together
International markets to increase sales and exports

Threats

Bad economy
Giant competitors(luxurious brand) available long term ago with good reputation
Small market with many competitors
Appearance mentality that promotes the way we look in the society gives luxurious brand an opportunity to gain more market share

December 25, 2020 0

: Beesline products

Natural products from head to toe
Free of paraben, silicon and paraffin
Based on plant extracts and apitherapy, tested by dermatologists in French laboratories

December 25, 2020 0

:Company Background

.Beesline is a Lebanese company, based in Bshemoun, south Mount-Lebanon

Beesline is leading natural cosmetic brand in the MENA region and constantly spreading further. Beesline is a natural cosmetics lab that uses the ancient science of Apitherapy (bee therapy) and its rich resources: Honey, Beeswax, Royal Jelly, Propolis, combined with fresh botanical extracts, to safely and effectively take care of your skin.

Beesline provide its consumers with a powerful alternative to chemical cosmetics whose long-term toxic impact on the skin and the human body can be detrimental

the motto of beesline is ” beauty is natural, and nature supports beauty” , explains why they don’t use synthetically derived ingredients!( our products are praben free and not tasted on animals.) m

:Story of Beesline company

From their humble beginnings in 1993, the story of Beesline is one of inspiration. It all began when a recent Chemistry graduate from the American University of Beirut, promised his mother who got an allergic reaction after using an expensive facial cream, that he would create a cream for her; one that was all-natural safe & hypo-allergenic. He just needed to find the key ingredient. In 1994 , the famous beeswax lip care was born and found instant success. By 1998,Beesline went from its new products to a whole new lines of care

December 25, 2020 0