Summary
in order to meet Beesline’s media objectives, the following mediums were selected to ensure that the advertising messages would be delivered to the target. The mediums that were chosen include TV, Facebook, Google, Instagram and women magazines
:Timing strategy
As we know that Beesline products are products to take care of the skin, and the skin hurts the most on summer season as a result of harmful sun rays, so the months chosen to publish the advertising will be on July, August, September, and one month on the winter season to prepare the skin to the , summer so on February . On the occasion of mother’s day , and in order to encourage mothers to take care of their skin , March Month will also be chosen
Also the others months January, April, May, June, October and November will chosen, but the biggest focus will be on the 5 months above.
Skin care is not limited to a specific month of the year , but there are months in the year which the skin is frequently exposed to the harmful rays of the sun, and then the skin becomes dry and needs care. Confirmation of this, and according to the companies that produce skin care products that the percentage of sales during the summer season is higher compared to the percentage of sales during the winter.
:Geographic strategy
There are apecific place or cities that we will focus on it during this campaign, Because these cities contain large number of population and can reach more consumers for Beesline products and contain sea, that all the people prefer to go to sea in the summer season , and then the skin is frequently exposed to the harmful rays of the sun, and with this demand for skin care products is high
Beirut, Lebanon Saida, Lebanon Tyr ,Lebanon Jounieh, Lebanon Jbeil, Lebanony
Media Mix
through this chart, the Facebook, Google and Instagram together occupy the large portion of the media mix- (social media), about 70% out of 100%, that means that the social media platforms are the best way to reach large number of target audience( the adults spend their entire time on the social media, we mentioned that before), in less time and less money ,and the social media so placing advertisements here will be the best and appropriate option.( WE WILL TALK LATER ON DETAILS ABOUT THE PLAN ON THE SOCIAL MEDIA
the next large portion after the social media(” Google, Facebook, Instagram) is the Tv(12%). Despite the tremendous development that took place, through which social media occupied the largest part of adult life, TV preserved to some extent ,its place in the lives of these people because Tv news and informations are more trust than the social media . Also, Tv is a good vehicle that can use by Beesline to boost its advertisements and reach large number of target audience, so Beesline will publish its advertisements on specific channels ( al jadeed, MTV Lebanon, and Lbc international ) , between 6:00pm and 10:pm because at this time there are a , turkish series on these channels, the women adults watch and love this series, so the publish of beesline advertising on tv especially on this time will meet the campaign’s objective..
After TV, the next large portion in the media mix is the Women magazine(about 12%), the women adults also very interested of reading the magazine, because it contains all about beauty and about famous people, so placing advertising about skin beauty like Beesline products that was tried by famous women will be an excellent choice , and increase awareness of Beesline brand name,
:so The media Selection
- TV
- Women magazine
لبنان 
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