:Objective

we are preparing a campaign to be launched in january 2021 and will end by the end of December 2021 ( 1 year campaign). the main purpose of the campaign is to raise awareness to women about the positive effects of using Beesline products for skin, then increase the sales of these products

:Marketing objective

• Create a national awareness about the campaign
• increasing sales and profits by 10% in the end of December, by raising its market shares from 40% to 50%, so in order to achieve this goal, the company will focus on advertisements, that will publish on social media( Facebook, Instagram and Google ), TV and women magazines

Beesline company aims to make the people aware of its products, then call to action in indirect way to buy Beesline product, in order to make Beesline a known and a positive brand name, the number 1 in the field of skin products , and certainly to increase its sales

:Advertising objective

the objective of the campaign is to reach as many as possible of consumers of beesline products through various promotional advertising to make Beesline a known brand name as we mentioned. So, in order to reach large number of consumers ,beesline will introduce positive effects and real experiences of famous people through Advertisements and promotion so that, at the end of the campaign, the company gets an increase in sales of up to 10% or more

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