Summary

In my opinion, the campaign is one of the best examples of how different social media channels can be used to increase the brand value of any company; and that too with very minimum amount of investment from the companies’ side. Although some consumers were disappointed when they did not find the bottle having their name that they can share with their friends and family members, but it can be accepted as an exception because there are few limitations in every advertising campaign, which hard to come upon. Social media has played in integral part to provide a platform for the company and the consumers share the message and make a trend. Consumers were encouraged more when they saw a large billboard having their name on the bottle. it has become one of the most compelling examples in the brand advertising and other brands can certainly learn from this examples to understand how personalization works and make it highly effective and engaging.