Target audience

Generally, Coca cola does not have a specific target and is addressed to everyone

• The main consumers are above 12 years old
• the core target audience is youngster or youth
• what about the gender? the shedding light is on the youth (as I mentioned ) as a whole not specific for girls or boy, in other words for the 2 genders
• Also, there isn’t specified income because it is not recognizing on the people who have a great level of income, or they are not. so anyone can buy this product.
• No life style targeted but more and more busy life style and mobile generation (youth) are considered to be the most important part of Coke’s consumers

customer insight

Don’t try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work and serve the customer!” – Gene Buckley – Anna Segova

For this campaign, coca cola would serves its customers or its target market to be satisfied with what it did

so after this campaign the results show that the consumption of coca cola increase 7%, and the followers on facebook increase 25 million the same year, plus the pictures and the positive personal expriences with the hashtag #share a coke on the twitter platform.

all this numbers that I will discuss later in details on the results of this campaign emphasize that target market of this campaign was satisfied, and the company gained a word of mouth marketing and a loyal customers